“Rowing harder doesn’t help if the boat is headed in the wrong direction.” Wise words from Kenichi Ohmae, former Dean at UCLA Luskin School of Public Affairs.
When it comes to social media marketing, posting everything, everywhere, every day won’t guarantee success, but it will definitely wear out you and your team.
Having a well thought-out strategy is the #1 way to ensure your social media boat is headed in the right direction.
- Identify your audience and go where they go. No need to set up six accounts if your target is only on Facebook.
- Set SMART goals. These are specific, measurable, appealing, realistic and timed.
- Decide timing. Post on peak days and times for your audience. Are multiple posts a week too little, multiple posts a day too much? Consider a survey to determine frequency.
- Evaluate and revise. Strategy is fluid; monitor performance and impact on goals and adjust when necessary.
Following these easy steps, your team will be headed on the path to success in no time!
[200 word article, "#1 Way to Ensure Social Media Success" for iWriter client]
Photo by Josh Calabrese on Unsplash